London Victoria – the new art and fashion hub20 December 2013
Image tylershields.com © Tyler Shields
That cosy corner of SW1, Victoria, is fast becoming the capital’s new fashion and art hotspot.
Previously known as just a quick stop-off for commuters, in recent years the area’s attracted the likes of luxury fashion brands such as Tom Ford and Burberry, whose headquarters are located in the neighbourhood. Burberry, Dolce & Gabbana, Moet Hennessy and Richemont are also close by. Luxury shoemaker, Jimmy Choo can also be found at Victoria Street, within minutes of Victoria Station. An amazing building, it features clear glass windows, triple height atrium, as well as three distinct entrances. It takes up 37,000 square-foot space. It seems that Victoria’s certainly a great place for fashion-lovers!
Property developers Land Securities have also been investing heavily in the area. Cardinal Place is one such example, a large shopping area offering luxury, upmarket retail and office space. Also home to Microsoft’s London headquarters, top brands such as Topshop, Zara and Space NK are set to move in, with more labels to follow.
And it’s not only fashion that’s making this part of town so popular. One of the biggest auction houses of contemporary art can be found in this part of London, such as Phillips de Pury, which is based on Howick Place, at the heart of Victoria’s creative quarter. The auction house holds sales across the world and has some 16 auctions a year, selling works by masters such as Andy Warhol, Roy Lichtenstein, Jean-Michel Basquiat, among others.
But then the area has a history when it comes to art. The Great West Door of the English Gothic Westminster Abbey faces up Victoria Street, with lots of architectural masterpieces nearby, such as the towers by Nicholas Hawksmoor and work by George Gilbert Scott. And of course, there’s Westminster Cathedral, attracting tourists from all over the world to see this Neo-Byzantine style masterpiece, while Jacob Epstein’s “Day” and “Night” can also be seen, towering high above 55 Broadway.
And let’s not forget Edel Assanti Project Space on Vauxhall Bridge Road, the brainchild of Charlie Fellowes and Jeremy Epstein. Established in 2009, this is a project space where curators and artists collaborate for exhibitions in Central London.
So if you’re looking for an eventful day out, a bit of culture, a bit of shopping with breathtaking sights to see, why not get yourself down to Victoria to get a feel for the area? With an array of new upmarket developments popping up, such as St John’s building near Victoria station, it’s the perfect place for those looking for a luxury property in the centre of town.